Disconnect to Reconnect for the National Day of Unplugging

Disconnect to Reconnect for the National Day of Unplugging

Pinot’s Palette has launched a crusade to help families suffering from “nomophobia” — “no mobile phone phobia” or fear of not having access to a working cell phone. According to the Pew Research Center, about three-quarters of U.S. adults say they own a smartphone… and almost half of them say they can’t live without it. Instead of giving up their phones, many people would choose to give up sex, Saturdays or some of their salary.

To help, Pinot’s Palette, a popular painting studio franchise with over 140 locations, will host a National Week of Unplugging on March 5 – 12 to encourage people to put down their phones and pick up a paintbrush to connect! Ashley Gardner from Pinot’s Palette Memorial City explains to KPRC-TV Houston, “We’re really encouraging our customers to step away from technology and reconnect with their loved ones.”

“People get so caught up staring at their phones to look at their friends’ social media, they forget to have their own real experiences,” says Charles Willis, President and co-founder of Pinot’s Palette. “When I see a couple on a date or friends having dinner, their phones are always on the table. When people come to Pinot’s Palette, they put their phones away and focus on having fun.”

Pinot’s Palette is partnering with Reboot, a national non-profit organization, which hosts a National Day of Unplugging. All week, painting classes at Pinot’s Palette will take the focus off technology and put it back on togetherness.

Disconnect from your screens and reconnect with your people. Find a place to reconnect!

Do You Have Nomophobia?

Merriam-Webster defines “nomophobia” as the fear of not having access to a working cell phone. Researchers coined the phrase during a 2008 study in the UK and found that nearly 53 percent of mobile phone users in Britain are anxious when they lose their phones. Scientists all over the globe are divided on whether this is a real phobia, or if the stress of going without a phone stems from another form of anxiety disorder. Either way, the fear factor is real!

Phone Facts

In a recent survey, respondents from six countries, including the U.S., would make some tough sacrifices to keep their phones:

  • Give up sex? 38 percent would give up sex for a year rather than give up their phones.
  • Give up Saturdays? When it comes to weekends, 51 percent of those polled would lose a day off a week rather than lose their phones. Half of the respondents also admit they would give up going on vacation instead of taking a break from their phones.
  • Give up your salary? One-third of the respondents would give up 20 percent of their salary rather than ditch their cell phone.
  • Give up your pet? More than half, 51 percent, would give up having a pet to keep their phones.
  • Give up dining out? Start cooking! Of those polled, 64 percent would give up dining out for a year to keep their mobile phones on the menu.


See what more studios are doing to help people prepare for the National Day of Unplugging:

Pinot’s Palette Las Vegas & FOX 5 Las Vegas – March 5, 2018

Pinot’s Palette Webster Groves & KMOV-TV St. Louis – March 6, 2018

Pinot’s Palette Liberty Township & WCPO-TV Cincinnati – March 12, 2018

National Day of Unplugging – Staten Island Advance – March 14, 2018


About Reboot – Created by the nonprofit Reboot, the National Day of Unplugging (NDU) is a 24- hour global respite from technology. Running from sundown to sundown on March 9-10, the National Day of Unplugging highlights the value of disconnecting from digital devices to connect with ourselves, our loved ones and our communities in real time. Read more at www.nationaldayofunplugging.com


Learn more about Pinot’s Palette’s franchise and mobile options at www.pinotspalette.com/franchise.

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