Industry

What is an FDD?

What Is an FDD?

The Franchise Disclosure Document (FDD), mandated by the Federal Trade Commission, is the legal document presented to all potential franchise candidates a minimum of two weeks prior to signing the Franchise Agreement. While thorough, the FDD explains the Franchise Agreement in easy to understand terms and outlines the history of the franchise company. The purpose of this is to allow potential franchisees to do their due-diligence before deciding to sign an agreement. This document is broken out into 23 [...]

The Microwave Theory – When Businesses Offer Services That Can’t Be Maintained

When Businesses Offer Services That Can't Be Maintained This is a story that I have told at almost every Pinot’s Palette Boot Camp, and it helps explain why we offer services that we excel at and not others. A young and aspiring pre-made sandwich shop concept began to receive requests from their customers to offer more in the restaurant. Since the company didn’t want to be seen as a non-customer friendly establishment, they decided to add the customer request that was [...]

Mr. and Mrs. Right – Finding the Right People to Represent Your Company

I want to first say congratulations to our CEO, Craig Ceccanti, and his new fiancée Alexis Stephens on their recent decision to wed. Alexis has already been a part of the Pinot family for years now and we look forward to making it official. I wish you guys the very best. With this news I wanted to write about the right people, not in who you should marry, but who you should have representing your company. In the Paint & [...]

“Franchisees Say Online Marketing Support Is Key in Selecting a Brand” – Franchising.com

Franchising.com recently released an article revealing 9 out of 10 service industry franchisees said online marketing support was a key factor in choosing a franchise brand. We asked our Franchise Marketing Director, Brian Gray, to describe Pinot’s Palette online marketing support: “Online Marketing is a main staple of the Pinot’s Palette marketing mix and a key area of support that we offer our franchise owners.  It all starts with providing our partners with a best in class local customer website [...]

Beth Willis – The Queen of Paint and Sip

Beth Willis is the true Queen of Paint and Sip.  As an innovative pioneer in the wine and painting industry, Beth has shaped Pinot’s Palette into the premier paint and sip experience.  Early on in development, Beth had an eye for detail and knew what the customer truly wanted.  She was relentless in demanding that a modified painting class was just not enough, it needed to be a true fun night out experience. With over one hundred thousand painters in [...]

Seven Daily “Must Do” Small Business Tips

We asked Pinot’s Palette President, Charles Willis, to share seven things small business owners should do every single day. Check out his leadership list below. 1. See the opportunity to make something better – Everyday something happens; good, bad, or indifferent. Accept it, and use this as a perfect situation to make sure it does (or doesn’t) happen again. 2. Pinch yourself – Because you are doing what you love, but remember it is hard work to maintain success and grow. 3. [...]

Pinot’s Palette Turns 4 & Leads the Paint and Sip Industry

Today marks a special occasion in the world of Paint and Sip.  Pinot's Palette turns 4 years old today!  The picture to the right, is Beth Willis, Craig Ceccanti (me), and Charles Willis at the very first Pinot's Palette class on May 8th, 2009.  We had big plans to revolutionize the paint and wine industry by providing a new and different experience. With our mission set, "Bringing art to the masses through a fun and entertaining experience with extraordinary customer [...]

Pinot’s Looks at the 10 Best Cities to Start a Business

It’s good to be on top! Entrepreneur Magazine announced the ten best locations for new business opportunities, and here at Pinot’s Palette, we couldn’t agree more. With studio locations in more than half of these markets, our studio owners are planning on riding this business tidal wave. 10. Omaha, Neb. 9. Houston, Texas – Our friendly HQ is located here, along with 3 franchise partners’ studios 8. Minneapolis, Minn. 7. Seattle, Wash. 6. Tampa, Fla. – Opening in the Tampa/St. Petersburg market, Summer 2013 5. [...]

Trade Show Standout – Creating a Reasonable Budget

Make the most of your time and money by focusing on priorities for your brand. THERE IS A REAL need in any industry to get in front of people face to face, especially when your brand represents a new industry in franchising. Until your franchise company builds that coveted brand recognition, it can’t expect franchise agreements to sell themselves. Trade shows are not only strong opportunities to gain national exposure, but also to get the “lay of the land” on a [...]