Industry

Ways to Utilize Your Studio

8 Ways To Utilize Your Studio During Non-Peak Hours

We’ve all heard how important location is to most retail businesses, including our wine and paint franchise. Location comes with a fixed cost, called rent. Pinot’s Palette’s peak public event times are Thursday and Friday evenings, Saturday, and Sunday brunch/afternoon. So, how can you increase your return on investment during non-peak business hours? Here are eight opportunities to consider. 1. Open Studio Open Studio is a free-form event, where guests can come and go while the studio is open, and paint [...]

System Marketing Fund

What Is A System Marketing Fund?

The System Marketing Fund, also known at the National Marketing Fund (“NMF”) is intended to maximize general public recognition, acceptance and use of the Pinot’s Palette brand and our paint and sip business model. It is intended to promote and benefit all franchisees, and is not directly used to benefit one location over another. The NMF is used by the Franchisor on marketing and related activities that will promote and enhance Pinot’s Palette and brand awareness. What does this mean [...]

Core Value Serve Energetically

Pinot’s Palette Core Value: Serve Energetically

Pinot’s Palette’s creative entertainment franchise culture revolves around serving others. Serve Energetically is one of our company’s Core Values. Here are the Top 5 ways we deliver on this commitment, both internally and within our community. 1. Serving Our Customers Our guests have other paint and sip choices, so the exceptional experience they have with Pinot’s Palette influences their advocacy, reviews and whether they return again and again. Their first call or review of our Calendar of Events through excitedly saying [...]

Happy franchisee in paint and sip studio

Pinot’s Palette Passion: Staying in Love with Your Job

Do what you love and you’ll never work a day in your life. So goes the popular adage. Those words influence the career moves of everyone from daring millennials to disenchanted baby boomers. We embrace those words at Pinot’s Palette®, though we caution franchisees that it takes plenty of hard work to run a successful studio. Pinot’s Palette is a whole lot of fun. Everyone from the guests to the artists to the CEO will tell you that. It’s easy [...]

Bar or BYOB

Bar or BYOB? 8 Things To Consider

Pinot’s Palette is a creative entertainment adventure, where people Paint. Drink. Have Fun.® Our studios offer a full night-out experience that includes painting, rockin’ music, joke-filled artist instruction, and adult or non-alcoholic beverages. As a prospective franchise candidate, you are empowered in most situations to choose whether you will offer a BYOB set-up, or host a studio bar. First and foremost, state laws guide your choice. As an example, the State of California requires a bar to serve alcohol on [...]

Small Business Ownership

Small Business Ownership: Reality Check

Be your own boss! Make your own schedule! It’s easy to see why so many people are attracted to small business ownership. It’s an economic venture at the heart of the American Dream. And small business ownership can provide a dream lifestyle… but it’s not a golden ticket. Avoiding the pitfalls of small business ownership depends largely on putting a lot of research and even more hard work into your business. Before you even put one dollar on the line, [...]

Video and Animation Blog Header

Video and Animation – Bringing Paint and Sip to Life!

Video has become a large part of how we consume information. It’s no longer just words that tell a story – it’s images, body language, colors, music and tones, and techniques that spark interest.  Video impacts our emotions – we cry, smile, laugh. According to HubSpot’s The State of Video Marketing in 2018, 72% of people would rather use video to learn about a product or service, and 83% would consider sharing with their friends. Pinot’s Palette launched its video content strategy [...]

woman painting dog portrait in paint and sip class

Core Programs Ramp Up Business

We paint with a broad brush here at Pinot’s Palette®. Our mission is “Paint. Drink. Have Fun.” But this mission applies to diverse outlets, from corporate team building events to kids' birthday parties. From the outside, a Pinot’s Palette franchise appears to be a lot of public paint and sip events. In actuality, our franchisees can offer many programs that allow them to leverage their studio’s resources during non-peak hours and capture customers who might not otherwise participate in paint [...]

Pinot's Palette Have Fun Core Value

Living Our Core Values: Have Fun

Pinot’s Palette lives five core values, creating a foundation for how we do business, support the franchise system, and create magic for our customers. These core values are: Have Fun Serve Energetically Expect Excellence Seek Opportunities Grit Nothing is more important in the creative entertainment industry than fun, and you know what to expect from our tagline, Paint. Drink. Have Fun®. Let’s explore a few more ways that we live this value, day in and day out. Work Hard, Play Hard All [...]

Opening a Pinot's Palette franchise

Why Opening a Pinot’s Palette Franchise is Better than Starting from Scratch

One of the most common questions from people exploring the Pinot’s Palette franchise opportunity is, “Why is it a better option than just starting from scratch?” In franchising, this is not a unique inquiry; many aspiring entrepreneurs feel that they could open a business on their own. While they may be correct, more and more of these individuals are finding out that franchising offers some significant advantages and benefits that make it the better option in most cases. Here are [...]