“Franchisees Say Online Marketing Support Is Key in Selecting a Brand” – Franchising.com

Franchising.com recently released an article revealing 9 out of 10 service industry franchisees said online marketing support was a key factor in choosing a franchise brand. We asked our Franchise Marketing Director, Brian Gray, to describe Pinot’s Palette online marketing support:

“Online Marketing is a main staple of the Pinot’s Palette marketing mix and a key area of support that we offer our franchise owners.  It all starts with providing our partners with a best in class local customer website that can be customized with specific marketing content to help drive traffic and sales to studio locations.

Studio specific location pages will feature local studio painting calendar as well as an integrated e-commerce portal that enables customers to conveniently buy classes.   The website architecture and functionality is fully supported by our corporate web team while our Pinot Technology Suite makes it easy for our franchise partners to update customer content such as promotions and pictures at their discretion.

Pinot’s Palette also provides themed landing pages to increase search engine optimization (SEO) as well as guidance and management of Pay-Per Click (PPC) campaigns to build brand awareness and help customers find your location.   In addition, our team has extensive experience in the digital space and we regularly advise our franchise owners on best practices regarding set up and effective utilization of social media to generate buzz and excitement about our studios.

If you’re looking for a franchise system that recognizes the importance of online marketing to the success of your business and provides support accordingly, take a look at Pinot’s Palette.”

Best-in-class online marketing for best- in-class paint and sip?  Makes sense, Brian!

To learn more about Pinot’s Palette marketing support, send in a franchise inquiry and a representative from our franchise development team will contact you.

Read the original franchise.com article here:  Survey: Zees Say Online Marketing Support Is Key in Selecting a Brand